THE BILLIONAIRE SPACE RACE: HOW BRANSON, MUSK AND BEZOS ARE VYING FOR GALACTIC SUPREMACY Jeff Bezos in front of Blue Origin's space capsule Dubbed the 'NewSpace' set, Jeff Bezos, Sir Richard Branson and Elon Musk all say they were inspired by the first moon landing in 1969, when the US beat the Soviet Union in the space race, and there is no doubt how much it would mean to each of them to win the 'new space race'. Amazon founder Bezos had looked set to be the first of the three to fly to space, having announced plans to launch aboard his space company Blue Origin's New Shepard spacecraft on July 20, but Branson beat him to the punch. The British billionaire became Virgin Galactic Astronaut 001 when he made it to space on a suborbital flight nine days before Bezos - on July 11 in a test flight. Bezos travelled to space on July 20 with his younger brother Mark, Oliver Daemen, an 18-year-old physics student whose dad purchased his ticket, and pioneering female as...